Western Union Skydive

WESTERN UNION INTERNATIONAL APP CAMPAIGN

Digital

Western Union wanted to drive app installs within top global markets: India, Philippines, Nigeria, Latin America, and the US.

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STRATEGY

We pushed the boundaries of a typical "how-to" video and added culturally relevant flair to convey the app's ease of use. The result was useful, step-by-step transaction guides told in a way that felt anything but boring.

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For Western Union’s annual Diwali campaign, the India-centric spot ran in Times Square. We designed 10 full-scale animated screens for the American Eagle billboard to go alongside the spot run. Talk about a big way to introduce the WU app to the Big Apple's Indian Diaspora community!