Kimpton American Dream

WESTERN UNION AMERICAN DREAM SWEEPSTAKES

Digital • Social

Western Union needed a campaign that would increase awareness of its digital properties (westernunion.com and the Western Union app) and drive money transfers.

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STRATEGY

Knowing that first and second generation immigrants make up a large portion of Western Union’s dedicated customer base, we developed a digital-first campaign that gave those customers a chance to win the American Dream.

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