Challenge

 

PuppySpot needed a national TV campaign to kick off their new brand name and reintroduce audiences to the platform that allows prospective puppy owners to fetch their new best friend from the most responsible breeders across the nation.

We developed the "One Spot" campaign as a simple and effective introduction to the name PuppySpot, positioning the platform as the one spot for all those moments that make having a puppy so special. Only real PuppySpot owners and their four-legged best friends were featured in the ads to reinforce the authenticity and genuine relationships that are so central to PuppySpot's brand.

 

Core Spot

 

Long Form Spot

 

Media coverage