Puppyspot

PUPPYSPOT LAUNCH

Broadcast TV • Social • Digital • Direct Response

PuppySpot, the online platform that connects families with responsible breeders, needed a national TV campaign to kick off its new brand name and unveil its revamped online experience to audiences nationwide.

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STRATEGY

Rebranding from little-known purebredbreeders.com, we knew that trust and authenticity were the key to PuppySpot connecting with its consumers. We developed the "One Spot" campaign, positioning the platform as the one spot for all those moments that make having a puppy so special. The importance of trust led us to recommend exclusively featuring real PuppySpot customers (and their four-legged best friends!) in the commercials, reinforcing the genuine relationships that are so central to PuppySpot's brand.