NeedThese, leading provider and integrator of K12 education technology for districts across the nation, had been operating since 1999, but wanted to re-introduce their brand on a national scale. We launched "Don't be so Old School", a series of three digital spots that showcased humorous, real-world use cases of technology in the classroom. The spots drove record traffic to the NeedThese contact form.
video views in 2 weeks
133% above average
Facebook video CTR 133% above average
35% above average
YouTube video CTR 35% above average