Challenge

 

NeedThese, leading provider and integrator of K12 education technology for districts across the nation, had been operating since 1999, but wanted to re-introduce their brand on a national scale. We launched "Don't be so Old School", a series of three digital spots that showcased humorous, real-world use cases of technology in the classroom. The spots drove record traffic to the NeedThese contact form.

 

Results

157,972

video views in 2 weeks

133% above average

Facebook video CTR 133% above average

 

250% increase 

website traffic

35% above average

YouTube video CTR 35% above average