NeedThese

NEEDTHESE EDTECH CAMPAIGN

Digital • Social • Website • Email Marketing

NeedThese, leading provider and integrator of K12 education technology for districts across the nation, had been operating since 1999, but wanted to re-introduce their brand on a national scale.

service image

STRATEGY

We developed "Don't be so Old School", a series of three digital spots that showcased humorous, real-world use cases of technology in the classroom, and targeted Principals, Teachers, and District Administrators We worked closely with media partner Norbella to optimize the creatives in real time during the campaign.