Mrs.Green

MRS.GREEN'S

Branding • Identity • Pos • Email Marketing • Messaging

Mrs. Green's was once known as the retail leader in health food, but an increase in competition by large conglomerates threatened the chain's ability to continue attracting new customers. The company needed a new look that would serve to deepen their existing customer base as well as speak to a new demographic: affluent millennial shoppers.

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STRATEGY

We worked with Natural Markets Food Group to evolve Mrs. Green's messaging and visual identity to reclaim the brand's spot as a flourishing neighborhood market, where everyday wholesome necessities are bagged alongside the remarkable.

"The brand book is doing wonders for both the Mrs. Green’s and Planet Organic Market brands I am happy to say, it is providing the structure and cohesion for design and voice that we were looking for. Well done!"
SUSAN WOLFE, CMO, NATURAL MARKETS FOOD GROUP
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