Kimpton Pride 2017

KIMPTON PRIDE CAMPAIGN

Social Campaign • Celebrity Partnerships

Kimpton Hotels & Restaurants strikes a pose to kick off Pride month. Kimpton's support of LGBTQ causes has been part of its culture since the very beginning. The award-winning boutique hotel group wanted a way to celebrate Pride month in style.

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STRATEGY

We decided to keep within the theme of vogue, a form of dance with deep roots to the black and Latino LGBTQ community. We formed a partnership with Leiomy Malonado, known as the "Wonder Woman of Vogue", and let her work her magic in the breathtaking penthouse suite overlooking Manhattan at Kimpton's Ink48 property. The result was a high-energy collaborative social campaign that set the tone for Pride.

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KIMPTON'S BRAND ENTHUSIASTS WERE, IN THEIR WORDS, HERE FOR IT

"Love this! Excited to see a company collaborationg and engaging with people who have pride!"
-- Be/.\test

"Honestly Kimpton Hotels & Restaurants I’m LIVING for this video..the representation, the icon, the views, the aesthetics...ALL THE FEEELS!!! Just in time for PRIDE, and ready to book here."
-- Won

"Thank you so much Kimpton for featuring Leiomy Maldonado!! She is amazing and has worked very hard for years! Thanks for allowing her to share her gift with the world! You all are amazing!"
-- Marc