Campari

CAMPARI

Video Content • Social Media

Campari Argentina, the premier sponsor of Negroni Week, was looking for a way to capture the spirit of the event in a behind-the-scenes creative.

campari drink

STRATEGY

We took Campari Argentina's largest bartender influencer and a famed Argentinian director on an exclusive tasting tour of New York City's most sought after speakeasys and bars to taste the wide variety of Negronis. We captured the whirlwind adventure in an easy-to-sip, made-for-social video series.