Brooklyn Public Library

BROOKYLN PUBLIC LIBRARY

SOCIAL • GRASSROOTS

A leading real estate development firm needed community approval to pass a development that would also benefit the Brooklyn Public Libraries restoration.

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STRATEGY

We knew grassroots video content could help drive the Brooklyn community to approve the Brooklyn Public Libraries restoration project. With that in mind, we went out into the streets to talk to real Brooklyn residents and find out what the library meant to them. In a documentary-style short, we discovered a community of book lovers and serious structural library issues that were holding it back from more book lovin'.