Ava

AVA FOR PREGNANCY

Digital • Social • Broadcast TV

Ava needed a made-for-digital campaign that would announce its market leading fertility bracelet is now available for pregnancy tracking.

service image

STRATEGY

We brought to life a woman's journey to pregnancy, showing off Ava's bold UI in the process. After early success on digital channels, we decided to test the spot for TV, making subtle but critical edits to the creative to fit the new medium.